Our Product Concept template is a useful tool for understanding, visualizing, and validating your product vision and strategy. It helps to ensure that everyone involved in the development process is aligned and working towards the same goals. The template captures key information such as the target group, user needs, key product features, and business goals, which can be helpful when starting with a new product or making significant improvements to an existing product. It can also be used as a documentation piece for products that have already been built.
The template is designed to be flexible and adaptable, and it can help you to clarify your product idea, validate it with your target audience, and create a clear roadmap for success. By capturing key industry trends and the unique selling proposition of your product, you can better understand how it fits into the competitive landscape and how it meets the needs of your target audience.
This helps you clearly define and communicate your product vision and strategy, ensuring that everyone involved in the development process is aligned and working towards the same goals. By capturing key industry trends, user needs, and business goals, our template helps you build a product that meets the needs of your target audience and stands out in the competitive landscape. With our template, you can validate your product idea and create a clear roadmap for success.
This template consists of 6 segments: Product Landscape, User Segment, Problem to be Solved, Proposed Solution and Desired Outcome. Each segment communicates a set of valuable information and provides enough context. A collection of questions inside the template will trigger the right discussion, helping you streamline your efforts and guiding you to your product vision statement.
Outline key tech, market and industry trends relevant for your product.
What is your motivation to build this product? Why now?
Which positive change do you want to bring around? How will things be different if this product secceeds?
Who are your current and upcomming competitors?
Unique Selling Proposition
What makes you unique, outstanding from the competition?
Your customers and consumers
Specify the persona, user segment or user role that will benefit from using this funcionality.
If your product was a person, what task or job would the user hire it to do?
What is the product?
What are the main features of your product, and how do you map them to user needs?
Who is making this?
Communicate product vision
Specify target users
Identify user needs
Outline key features
Set the desired outcome
Product Concept Template
A collection of various formats to fit your specific needs and tool preferences. Already formatted nicely, ready for you to use it for your project. You can easily modify the branding by adding your logo or color scheme. The best part - get it once and use it forever.
Available formats :
- PDF document
- PNG export
- PPT template
- KEY template
Also includes :
- Canva template
- Notion template